Nuvo Plumbing
Overview
Nuvo Plumbing came to us before they had a name. A Melbourne-based team ready to launch in the plumbing space, they wanted to do it properly — starting with strategy and working all the way through to a finished brand and website. That's exactly what we built.
Services
- Naming
- Brand strategy
- Brand design
- Web design
- Web development
- Brand rollout
Naming
From
Melbourne
City
2024
Year
The challenge
Plumbing is a crowded, conservative category. Most brands in the space look and sound the same — blue, bold, forgettable. Nuvo wanted to stand out, but not at the cost of the trust and professionalism that people need to feel before they let someone into their home. Looking different and feeling reliable are not mutually exclusive, but getting both right at once takes care.
The approach
We started at the very beginning — naming. 'Nuvo' was chosen deliberately: it carries connotations of quality and modernity without feeling cold or corporate. From there we built a full brand identity designed to feel premium and considered, then carried it through to website design and development and a complete brand rollout. Every touchpoint was designed to hold up against the best in the category.
The outcome
Nuvo launched with a brand that genuinely looks different in the plumbing space — elevated, confident, and built to last. It's been great to watch it out in the world.
Next project
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