Life FM
Overview
We partnered with Life FM to strategise, design, and develop their new brand identity. The project included a comprehensive brand rollout, updating the branding across a wide range of deliverables to ensure consistency across the radio station.
Services
- Brand strategy
- Brand design
- Brand guidelines
- Brand rollout
20+
Deliverables
2025
Year
10 wks
Duration
The challenge
Life FM had been operating with the same identity for years. The brand no longer reflected who they'd become or where they were headed. They needed a visual identity that felt fresh and contemporary while staying true to what makes Life FM special to its community.
The approach
We started by understanding what Life FM means to its listeners, stakeholders, and team. From there, we developed a brand strategy that captured the station's heart, then designed a complete visual identity system. The rollout covered every touchpoint, from broadcast graphics and signage to business cards, social media, print collateral, and a comprehensive brand guidelines document.
The outcome
The new brand was launched at Life FM's anniversary gala celebration and was very well received by listeners, stakeholders, and the team. The identity now works consistently across every touchpoint the radio station has.
Next project
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